New Balance is largely expanding in Scandinavia and we are happy to announce their new collaboration as the main partner of the Göteborgsvarvet Half Marathon. The first race as our new partners will be the half marathon 18 May 2019. Together Göteborgsvarvet Half Marathon and New Balance want to create a unique experience for all running enthusiasts.
–We are already well on our way with preparations for the Göteborgsvarvet Half Marathon week and are looking into the possibilities of combining exciting activities with interesting public profiles. Whether you are a dedicated runner, running for charity or just for fun New Balance wants to help every runner reach their goal, explains Hanna Löfberg, Head of Marketing New Balance.
New Balance is already the official clothes and shoe sponsor for two of the world’s most prestigious marathons, TCS New York City Marathon and Virgin Money London Marathon.