Maurten new energy partner in Göteborgsvarvet
Göteborgsvarvet is pleased to present Maurten as a new energy partner in Göteborgsvarvet. Maurten has been part of world-famous marathons such as Berlin, Boston and Chicago.
Maurten’s Hydrogel Technology introduced endurance athletes to a new way of fueling when it launched in 2015. It removed the barriers of how much carbohydrates scientists believed could be consumed during high-intensity exercise without causing stomach issues. Simply put, it changed the game and helped athletes everywhere to reach their full potential.
- Maurten products are trusted by athletes across the globe — we already partner with major marathons like Berlin, Boston and Chicago, and are technical partner of the IRONMAN Global Series — but it is here, in Gothenburg, where it all started for us. We’re incredibly proud of our roots in the city, and that makes it extra special to partner with Göteborgsvärvet through our Nordic distributor, RLVNT. We’re looking forward to fueling all the runners on race day,” says Olof Sköld, Maurten CEO.
- For us as an organizer, it is important to give our runners the best possible conditions when the start goes off. We are happy to have started a collaboration with Maurten, which will contribute to helping our fantastic runners reach their goals, by offering a very good sports drink and together lifting the energy stations where the drink is distributed even further, says Madelene Gimlegård, project manager Göteborgsvarvet .
Read more about Maurten and explore the product range of sports drinks, energy gels and energy bars here: Maurten.